Sometimes, Seemingly Local Roofers Aren’t So Local After All. What Does This Mean for You?
At Anchor Roofing, we pride ourselves on being local roofers who live in the same areas we work in every day. That extends to our ownership—local professionals who built our company from the ground up to be the top option for expert roofing services in Omaha.
For homeowners, there are many benefits to working with local roofing companies, as we and our fellow locals are able to provide better service, better quality, prompt response times, and more. However, some smaller roofers have been bought up over time by private equity groups—and the difference this makes in customer care is often all too noticeable.
Here’s why you should take steps to make sure your roofer is a truly locally-owned company.
The Benefits of Local Roofers
We’ve often mentioned the benefits of working with local roofers, as these perks are difficult to overstate. Homeowners who choose to work with companies that have strong community ties can expect a number of advantages, including:
- Faster Response Times – Locally based companies are closer to where you live, which means if you need emergency roofing services or prompt storm damage repair, they’re just down the street.
- Accountability – As a local company, we depend on our reputation among homeowners throughout Omaha and the surrounding communities. This means we’re highly motivated to build and maintain our reputation, as we depend on referrals from family and friends as well as reviews from local customers.
- Greater Efficiency – We enjoy close relationships with local manufacturers and distributors, which lends us key advantages when it comes to procuring roofing materials for larger projects.
- A Personal Touch – When you call Anchor Roofing, we answer the phone—and if we don’t, we call you back the very next day. What’s more, when you speak to us, you’re often talking to the very people who will be working on your roof or even the owner of our company. That kind of direct access and communication is just part of working with a local company.
Are All Local Roofers Truly Local?
Over time, smaller roofers may get bought out by larger companies. This may happen for any number of reasons, and ultimately it is just business—we aren’t intending to criticize any owners who have chosen to sell their business over the years.
However, sometimes this can happen without customers ever knowing it. The names of businesses may not change, even as the ownership shifts away from those who founded the company to third parties hundreds or thousands of miles away.
Challenges of Private Equity Ownership
While this type of sale can happen often—and it isn’t even always a bad thing—it can lead to problems if the company making the purchase is a large private equity conglomerate that only cares about its bottom line.
In general, customers will notice this change immediately when it comes to service, customer care, and communication. Larger private equity firms typically care about completing sales and getting projects done above all else. This can make it difficult to speak directly with someone who will actually be working on your roof replacement, as you’ll often have to jump through many hoops to get questions answered.
In addition, quality may not be as important to very large companies like this. At Anchor Roofing we truly mean it when we say every customer is important to us. Everyone is our neighbor, and we want to deliver the best possible results each and every time. However, for large private equity firms, every project is just a sale, and they likely own dozens of roofing companies. That means each individual customer means a lot less to them—and their commitment to high quality may suffer.
Anchor Roofing: Leading Local Roofers in Omaha
At Anchor Roofing, we take pride in our work, and we intend to remain locally owned and operated. By doing this, we’re committed to transparent communication, building relationships, and being a staple in the communities where we work and live.
Before hiring a roofing company, make sure to do some digging and learn about their ownership. After all, your roof is a key part of your home or your business—you want to make sure you have a strong relationship with the people working on it.
Have questions or want to schedule an inspection? Reach out to our team today and we’ll be happy to take your call!